Logos appear in such a wide variety of contexts that designers need to choose their logo dimensions carefully. “Applying reds and blues within the identity gives Ecometrica some added differentiation and memorability.” Size your logo and variations appropriately “While obvious can be good, it rarely differentiates,” he said. Alternatively, you can choose a more unexpected contrasting color palette to make you stand out from your competitors.ĭavid Airey described his process of choosing not to use the obvious green logo color palette for an environmentally focused business. You may want to choose a logo color scheme that aligns with your industry to give your audience more information about who you are. Here, the red, white, and blue are fun, eye-catching, and approachable. Marko ’s branding for Loodo popcorns uses a polar opposite color scheme. “The brand name on its own can be enough, especially with a distinctive name.” Wordmark logo “Not all brands need a symbol alongside a wordmark,” said Airey. Images may stick in the viewer’s mind more easily.Ī text-based logo is great for new companies that need to make their brand name recognizable to audiences. Image-based logos can be creative, cute, minimalistic, or even elaborate. Logos may be made up of text, images, or a combination of both. It should help communicate your brand identity and indicate what your company does. Appropriate - Suited to your business.Versatile - Able to adapt to any size and format it appears on - websites, social media, print, and physical products.Timeless - Relevant over the long term as logo design evolves rather than following trends and needing frequent redesigns to stay fresh.Memorable - Distinctive, so your brand stands out in customers’ minds.Simple - Easy to recognize in any context.To create a great logo, let the widely recognized five principles of logo design guide your work. Don’t start saying “no” until you have a wide variety of ideas. Then just start sketching and getting those ideas down on paper. Logo Design Love, written by designer David Airey, has plenty of inspiration and explanations of the why and how behind successful logo designs. A great place to start is looking at famous logos or other businesses in your industry for examples of good logo design. The next step is finding creative inspiration. The company animates it when you open the website, creating a memorable and delightful moment for visitors. What feelings and impressions do you want to evoke in your audience? What is your brand personality or identity? Are you fun or serious? Hip or heritage? Techy or artisanal? Accessible or luxurious? Do you want to be seen as trustworthy, aspirational, silly, comforting, or futuristic?Ĭaleco found a beautifully clever inspiration from its logo by abstracting its brand name and condensing the letters into an abstract shape. Your logo could represent your brand name literally - for example Apple’s is an apple - or it could play with hidden meanings like the negative space arrow in the FedEx logo.įind words to guide your logo design process. To get started on your logo design, look at your brand identity, company name, or industry.
COOLEST ADOBE ILLUSTRATOR FONTS HOW TO
How to find inspiration for your logo design Follow these logo design tips, and build your logo step by step. A good logo is font, color, shape, and form. If you want to know how to design a custom logo, it helps to break the graphic design of a logo down into pieces. They should visually represent what you do, what you stand for, and who you are.
They need to be unique and distinct enough to be recognizable but also simple enough that they can be used anywhere in a business’s designs at any size needed. In many ways they are the face of the brand, giving customers a strong visual identity to build an emotional attachment with. Logos are an important part of brands’ identities.
0 kommentar(er)
